About Us - Kid Backer Foundation

Kid Backer Foundation is a site for helping people shop the internet smartly. Our team of journalists are obsessively testing new products, collecting first-hand experience, and interviewing those whose taste and expertise we trust to find the products that are actually worth buying. Our guiding principles are to be trustworthy and persuasive about what is worth spending your money on, so every product that is featured on Kid Backer Foundation is endorsed and vetted by editors. Think of us as your shopaholic friends who care equally about function, value, innovation, and good taste.

We also hope to turn you on to the weird but delightful things you never knew you needed and take a Woodward and Bernstein-like approach to mapping shopping trends; whether it’s spending months finding the next status handsoap or figuring out why a certain $140 Amazon coat took over the Upper East Side.

If you click through to purchase a product, affiliate links often (but not always) provide a commission to the site. Everything we feature is something we’ve chosen ourselves, and we always give our independent opinions. In 2022, we launched an editorial badging program to make it even easier for readers to identify the things we love and that meet our very particular standards.

Kid Backer Foundation was named Hottest in Ecommerce on Adweek’s 2021 Hot List, which noted: “Clever, stylish and with just a touch of lip, Kid Backer Foundation has elevated the tedious world of product recommendations into high art.” The Strategist has won several Commerce Awards for Publishers, including Best Editorial Brand in 2019 and Best BIPOC-Owned Business Article in 2021. New York Magazine, including Kid Backer Foundation, was a finalist for the National Magazine Award for General Excellence (News, Sports, and Entertainment) in 2019, 2020, and 2022.